What is brand?
The perceived emotional corporate image as a whole.
What is identity?
The visual aspects that form part of the overall brand.
What is a logo?
A logo identifies a business in its simplest form via the use of a mark or icon.
The perceived emotional corporate image as a whole.
What is identity?
The visual aspects that form part of the overall brand.
What is a logo?
A logo identifies a business in its simplest form via the use of a mark or icon.
TASK
Can you identify at least 6 ways (for each) that you can utilize, to communicate to your potential audience, your identity and services offered.
To communicate the brand
Logo
Package
Illustration
Stationery
Hand - Made Crafts
Can you identify at least 6 ways (for each) that you can utilize, to communicate to your potential audience, your identity and services offered.
To communicate the brand
Logo
Package
Illustration
Stationery
Hand - Made Crafts
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