Study Task 6 // PPP // What do 'They' do?

Large Company -  Zerofee Studio 

 http://www.zerofee.org

Zerofee is an ethical design company based in North London. 

I feel that we have a similar mind frame in common, we both share a care for ethical issues.

Strengths

Profession Interactive Website
Ethical
Offers financially-challenged charities or non-profit organisations they believe to be worthwhile

Weaknesses

 

Mummo - A Social Network for Mums

 

EDN - Eco Design Network

Medium Company -  Ten and a Half

http://tenandahalf.net/

"Studio Ten and a Half is a collaboration between designers Charlotte Bolton and Jessie Earle. We are dedicated to producing unique and effective design solutions. Whether working on large corporate projects or for small independent companies, we believe that building strong long-term client relationships is key. Our work includes brand identities, editorial design, exhibitions, corporate literature, signage, packaging and websites."

Strengths

Cover different area's of design
Easy to use Website
Each time you visit the website you get a different landing page that appears for about 3 seconds which makes you engage with the website (examples above)
Versatile Client Group


Weaknesses

Examples of Work

 

Small Company - MikMik Studio

http://www.studiomikmik.co.uk/index.html 

Studio MIKMIK is a graphic design and illustration studio established in 2006 by Michael Lewis.

We create well crafted solutions for print, identity, illustration and online projects.

By working with Studio MIKMIK you'll receive a friendly design service where every project is handled with care and attention to detail is paramount. From first meeting to final delivery, no matter how small or large a project, you can be assured that every question will be answered and cups of tea will never be far away.

Based in Shipley, West Yorkshire.

Strengths

MIKMIK are aware of the environment and source high quality recycled paper and uses Good Energy to supply its electricity from 100% renewable sources.

 

Study Task 5 // PPP // Who am I? Who are They?

Possible Client Groups which use Graphic Design in their development, production, distribution, promotion and/or communication of their products or services:

Music Industry  
Album Art
Music Videos
Music Festivals
Homeware
PR
Advertising
Retail
Packaging
Publishing
Education
Television Industry
Film Industry

A client group which I would like to focus on is Retail, as I enjoy packaging and promotion.


What skills / interests you have and how they relate to the needs of your client group?

Illustration

Packaging Design

Branding

What skills are needed and what skills do you want to develop?

Retail is a massive industry and there are many different areas within retail.  I personally am interested in fashion retail, homeware goods, and food.  When I say fashion retail, I mean that I am interested in designing gift tags, price tags, gift vouchers, shopping bags, the interior of shops etc.  Food packaging is what it says on the tin.  Skills which I need to develop in order to be able to do this well are research skills, knowing a lot about the brand you are designing for is important to achieve the correct look of the design and the correct message, tone of voice etc.  A skill I may need to work on for this kind of work could be photography, especially food photography as there are people who are experts in these fields.

What are your professional/creative aims and how do they relate to the needs of the client group?

My creative aims are to sell my own arts & crafts but to bring a graphic designers eye to the table.  I love making arts & crafts and I love packaging design.  People are drawn to "pretty packages" and this would help to sell my products.

My professional aims are more towards illustration, perhaps working freelance as well as working in a small studio of people.  I would like to design and illustrate for stationery, letter writing sets, greetings cards and packaging design. 

Overall, I find it hard to limit myself to one client group as I am not entirely sure where or what I want to do exactly, but I do know that my interests lie mostly within illustration, packaging design, music industry, music festivals and I intend to pursue my interests in a graphic way and use my design knowledge along the way. 

OUGD502 // Life's a Pitch