Study Task 5 // PPP // Who am I? Who are They?

Possible Client Groups which use Graphic Design in their development, production, distribution, promotion and/or communication of their products or services:

Music Industry  
Album Art
Music Videos
Music Festivals
Homeware
PR
Advertising
Retail
Packaging
Publishing
Education
Television Industry
Film Industry

A client group which I would like to focus on is Retail, as I enjoy packaging and promotion.


What skills / interests you have and how they relate to the needs of your client group?

Illustration

Packaging Design

Branding

What skills are needed and what skills do you want to develop?

Retail is a massive industry and there are many different areas within retail.  I personally am interested in fashion retail, homeware goods, and food.  When I say fashion retail, I mean that I am interested in designing gift tags, price tags, gift vouchers, shopping bags, the interior of shops etc.  Food packaging is what it says on the tin.  Skills which I need to develop in order to be able to do this well are research skills, knowing a lot about the brand you are designing for is important to achieve the correct look of the design and the correct message, tone of voice etc.  A skill I may need to work on for this kind of work could be photography, especially food photography as there are people who are experts in these fields.

What are your professional/creative aims and how do they relate to the needs of the client group?

My creative aims are to sell my own arts & crafts but to bring a graphic designers eye to the table.  I love making arts & crafts and I love packaging design.  People are drawn to "pretty packages" and this would help to sell my products.

My professional aims are more towards illustration, perhaps working freelance as well as working in a small studio of people.  I would like to design and illustrate for stationery, letter writing sets, greetings cards and packaging design. 

Overall, I find it hard to limit myself to one client group as I am not entirely sure where or what I want to do exactly, but I do know that my interests lie mostly within illustration, packaging design, music industry, music festivals and I intend to pursue my interests in a graphic way and use my design knowledge along the way.