Part 1 - Identify, document and evaluate a minimum of 10 examples of professional designer's and/or design studios who have used a range of media and formats to distribute samples of their work. You should aim to select a range of examples using a rage of media.
Part 2 - Produce a short (50 word) SWOT analysis of each example in order to analysis its relative merits and effectiveness as a promotional tool or strategy.
MIK MIK Studio use badges as a way of advertising their work. The small badges give you an insight into what kind of designers they are. The strengths of these badges are that they are small and people love to pick them up and have a look at them, and a lot of people collect badges, even if they don't wear them so this is a more interesting way of getting known than perhaps a sticker or a business card. A weakness of the badges is these particular ones don't have a name on, so if they get separated from the packet they are no longer a great advertising device.
This student from Southampton has designed this self-promotional poster for themself in an alternative format of cut out cardboard. The strengths of the design is that it is creative and well carried out and gives us an insight to the designer's thoughts and interests. This design however does not necessarily show all of the designers skills.
This designer, Charlotte Olsen has applied her contact details to a bar of chocolate, which will make people she gives them out to remember her more than just handing out normal business cards. An opportunity for this particular concept is that the designer could do a similar thing but apply the concept to different objects depending on who the person was they were giving it to and their interests/aims etc.












No comments:
Post a Comment