Monday, 1 April 2013

The 4 P's

PRODUCT - A product is seen as an item that satisfies what a consumer needs or wants. It is a tangible good or an intangible service.
PRICE - The price is the amount a customer pays for the product or the overall cost of a product.
PROMOTION - represents all of the methods of communication that a marketer may use to provide information to different parties about the product.
PLACE- refers to providing the product at a place or in a context which is convenient for consumers to access.

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