PRODUCT
- A product is seen as an item that satisfies what a consumer needs
or wants. It is a tangible good or an intangible service.
PRICE
- The price is the amount a customer pays for the product or the
overall cost of a product.
PROMOTION
- represents all of the methods of communication that a marketer may
use to provide information to different parties about the product.
PLACE-
refers to providing the product at a place or in a context which is
convenient for consumers to access.
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